Hiring doesn’t need more automation.
It needs intelligence
Recruitment is still transactional.Candidates apply blind.Employers guess on fit.
Hike is the iPhone moment for hiring; built for intelligence, not volume.
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Mis-hires cost £132k
and the cycle keeps repeating
AI is already used in hiring, but mainly to increase volume, creating more noise (Easy Apply, mass outreach)
Most AI creates noise
Hike creates learning
Hiring tools digitise old processes.AI tools increase volume.Both generate noise, not clarity.
Hike captures first-party behavioural feedback
At moments no other platform sees, the human decisions that can’t be scraped or copied
This creates a compounding intelligence moat:the more people use Hike, the smarter and more personalised it becomes.
Hike vs Competitors
Company
Otta
Core Focus
Job discovery
Key Weakness
Doesn’t improve match quality
Hike Advantage
Learns from behaviour → improves match quality
Company
Jack & Jill AI
Core Focus
AI chat matching
Key Weakness
Automates noise, reduces accuracy
Hike Advantage
Removes noise via first-party behavioural data
Company
Juicebox
Core Focus
AI automation
Key Weakness
Automates decisions → scales mistakes
Hike Advantage
Improves decision quality through behavioural intelligence
Company
Mercor
Core Focus
AI tech-role matching
Key Weakness
Optimises one moment;
not long-term fit
Hike Advantage
Full lifecycle insight → improves fit & retention
Competitors automate hiring
Hike improves it
A market at its Monzo moment
Shifting from legacy processes tointelligent infrastructure
- Recruitment tech is accelerating:
- Otta: 2m users, 10k employers, $120m exit
- Jack & Jill AI: $20m raised for conversational matching
- Juicebox: $30m raised (Sequoia-led), total $36m, valuation ~$100–150m
- Mercor: $100m at a $2b valuation for AI-driven hiring
These tools focus on isolated hiring moments
Hike supports the full career lifecycle
Turning every touchpoint into learning
Recruitment is a £40bn UK market ready for intelligent infrastructure.
Hike is that infrastructure layer.
Join early.
Be part of the shift.
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